Savvy STR Agents is rapidly growing their network of nationwide agents. We’re known for fast response times, high standards, and a client-first approach that turns inquiries into confident next steps. Our culture is proactive, metrics-driven, and team-oriented—if you like a clear scoreboard, strong coaching, and work that directly impacts results, you’ll fit in well.
We're looking for a hands-on CMO who thrives on building, testing, and scaling—not just strategizing from 30,000 feet. This role is for a marketing leader who can personally architect high-converting funnels, design compelling creative, and manage the tech stack while leading a lean, distributed team. You'll own the entire customer acquisition engine for Savvy STR Agents, driving leads across buyer, seller, investor, and agent recruit segments with a relentless focus on performance and ROI. If you're energized by fast-paced execution, love diving into the data, and want full ownership over marketing outcomes in a growing real estate brand, this is your opportunity to make a direct impact.
Own Revenue-Driving Funnel Strategy
Own the full-funnel marketing engine across buyers, sellers, investors, and agent recruits — from first touch through booked appointment and sales handoff. Architect, launch, and continuously optimize high-converting funnels including landing pages, automations, retargeting, and reactivation campaigns.
Lead Performance & Conversion Optimization
Implement and maintain clean tracking (UTMs, pixels, dashboards) to measure CPL, conversion rates, and ROI across all channels. Operate a weekly “test and learn” cadence: launch experiments, scale winners, and eliminate underperformers quickly.
Own Marketing Systems & Technology
Build, manage, and optimize the full marketing tech stack (CMS, CRM, automation platforms, integrations). Ensure systems are scalable, integrated, and aligned with sales capacity.
Direct Creative & Brand Execution
Design or oversee the creation of brand and direct-response assets across digital, presentation, and sales collateral. Maintain and evolve brand standards while prioritizing performance outcomes.
Build and Lead the Marketing Production Team
Recruit, manage, and develop a blended team of VAs and creative contractors. Establish SOPs, delegate production work, and ensure quality control and on-time delivery.
Executive Alignment & Reporting
Partner closely with Sales and Client Success to ensure lead quality and lifecycle alignment. Deliver concise, data-backed weekly and monthly performance updates to the CEO.
5+ years of experience in performance/growth marketing with direct accountability for lead generation and revenue outcomes (real estate, investing, or other high-ticket services strongly preferred).
Demonstrated ability to personally build and launch funnels (e.g., ClickFunnels, GoHighLevel, Webflow, Unbounce, or comparable platforms), including pages, automations, and tracking.
Strong hands-on graphic design capability with a portfolio that includes both brand assets and direct-response creative (Canva/Figma plus at least one professional-grade design tool).
Proven experience setting up and optimizing CRM and marketing automation workflows (Lofty, HubSpot, GoHighLevel, and airtable), including segmentation, tagging, triggers, and sequences.
Track record of successfully managing VAs and/or offshore teams: writing SOPs, delegating production work, and maintaining quality control across multiple projects.
High sense of urgency and ownership; comfortable operating in a fast-paced, founder-led environment with tight deadlines and evolving priorities.
Strong analytical skills with the ability to read data, build dashboards, and make decisions based on CPL, conversion rates, and campaign ROI.
$75,000 - $120,000
Paid time off such as PTO, sick days, and vacation days
Workplace perks such as recreation activities, food and coffee, and flexible work schedules
Gym memberships or discounts
Telecommuting options