Company Overview:

We are a prominent Casago franchise portfolio with locations across 8 states, known for our excellent operations, homeowner trust, and consistent revenue growth.

We're targeting strategic, data-driven growth in our next phase. To grow our homeowner base, we're heavily investing in strategic marketing initiatives designed to boost owner acquisition.

This role is crucial to our mission. Beyond its core duties, the role will also encompass additional marketing functions. These include generating guest demand, website enhancement support, managing our social media presence, and boosting overall brand awareness.

Position Summary:

We are seeking a proactive, results-oriented Marketing Manager to spearhead all owner acquisition marketing initiatives. This revenue-aligned position encompasses leadership in marketing, generating qualified homeowner leads, and supporting our sales team with structured, effective measurable campaigns.

As a Marketing Manager, you will be tasked with designing and executing strategic campaigns across both digital and traditional channels, aimed at attracting high-quality property owners. Collaborating closely with sales and operations leadership, you will ensure effective targeting of the right properties in optimal locations. Your role also includes ensuring seamless transitions, robust follow-up systems, and measurable Return on Investment (ROI).

Key Responsibilities

Owner Acquisition Strategy

Develop and execute a comprehensive owner acquisition marketing plan
Identify ideal homeowner profiles and stratify markets accordingly

Construct targeted campaigns aimed at second homeowners, investors, and underperforming Short-Term Rental (STR) operators
Monitor metrics such as cost per lead and cost per acquisition

Campaign Development & Execution

Craft compelling, persuasive marketing materials that effectively communicate our message
Design and execute print campaigns, mailers, and additional collateral
Supervise the creation of landing pages, lead magnets, and paid digital campaigns
Guarantee consistent messaging across all communication channels
Uphold top-tier design and brand standards
Showcase proficiency in graphic design to create visually appealing and memorable promotional content

CRM & Data Discipline

Utilize CRM data for segmenting, tracking, and enhancing campaigns
Minimize duplicate outreach and refrain from marketing to existing owners
Establish automated workflows to facilitate lead nurturing
Evaluate performance metrics and modify strategies as needed to ensure optimal results

Cross Functional Alignment

Collaborate effectively with sales leadership and Brokers in regulated states to ensure compliance related to marketing requirements
Ensure marketing-qualified leads fulfill defined criteria
Solicit feedback from sales executives and local leadership to refine messaging and target audience

Engage in constructive collaboration with executive leadership to plan for future growth
Contribute innovative ideas and experiment with new approaches and strategies
Stay informed about the latest trends in vacation rental and hospitality marketing

Qualifications

Minimum 2 years of experience in B2C lifecycle and engagement marketing strategy, with a focus on executing campaigns. Previous experience in B2B and B2B2C will be considered favorably
At least 2 years of experience in CRM, digital marketing, and ecommerce, with comprehensive knowledge of creating multi-channel campaigns across digital and traditional mediums
Proficiency in the hospitality, vacation rental, real estate, or property management sector is highly desirable
Proven experience of managing both print and digital acquisition campaigns
Superior writing skills with the ability to communicate persuasively
Highly attentive to detail, self-motivated, and proactive
Familiarity with CRM systems and marketing automation
Agility in analyzing data and adjusting campaigns based on the results
Expertise in graphic design, with the ability to incorporate design elements that enhance brand representation across various media platforms
A Bachelor's Degree in Marketing is highly preferred, though we acknowledge that talent can come from diverse backgrounds

What Success Looks Like

A rise in qualified homeowner leads
A reduction in cost per acquisition over time
Transparent attribution from marketing to sales
Effective collaboration with the sales team
Well-organized CRM segmentation
Data-supported reporting

COMPENSATION & BENEFITS

Annual Salary

$90,000 - $100,000

Benefits

Paid time off such as PTO, sick days, and vacation days
Health insurance
Life insurance
Dental insurance
Vision insurance
Retirement benefits or accounts

Schedule - Full Time

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